You’re doing all the “right” things...

Eating clean.

Exercising regularly.

Skipping sugar.

Still gaining weight. Still exhausted. Still bloated.

🙃 Sound familiar?

Or you’ve tried every diet and now you’re completely confused about what to eat to lose fat, build muscle, and balance your hormones.

If you’re over 40 and feel like your body is fighting against you… this post (and the podcast behind it) is for you.

We’re diving deep into the nutrition mistakes we see women make all the time especially those trying to lose fat, build muscle, and balance their hormones.

And more importantly… we tell you EXACTLY what to do instead. 👇

✅ How to eat more (strategically) to lose fat

✅ What kind of protein supports muscle and hormone health

✅ The truth about sugar, dairy, and metabolic foods

✅ Why skipping meals and fasting might be sabotaging your results

✅ How to set your macro targets (and why tracking them changes everything)

✅ The exact nutrition shifts we give our clients to...

She was 49, freezing all the time, gaining weight, and feeling totally defeated.

After trying everything from keto and veganism to hormone clinics and Weight Watchers Amanda was told her body was just getting older… and was prescribed thyroid meds and testosterone pellets.

But nothing changed.

She didn’t feel better. She didn’t lose weight.

She just felt stuck.

Then she found us through one of Dan Markham’s posts (@cowseatgrass) and a podcast I’d done.

She followed the breadcrumbs and landed in our world.

She was drawn to the strength training, the metabolic focus, and the no-BS approach to food.

And she was ready for something real.

Fast forward 9 months later… and here’s what’s happened 👇

– She dropped 8.5% body fat

– Gained visible muscle and definition

– Went from 28% to 19.5% body fat

– Came off thyroid medication completely

– Eliminated dense, fibrotic breast tissue (no longer flagged as high risk)

– Is training just 3x/week for 45 minutes

– Eats more food than...

There was a time I didn’t trust myself.  

A time I constantly doubted my decisions.  

A time I gave away my power to anyone I thought was “smarter” than me.

And honestly, it nearly broke me.

After years of trying to prove I was enough by building a business, running on fear, outsourcing my voice, and chasing endless growth, I hit the wall.  

Business breakdowns, relationship strain, an identity crisis, and a midlife reckoning.  

In the midst of it all, my dear friend and coach Greta (@gretazukoff) kept reminding me:  

Kitty, you’ve got to take your power back.

This week on the podcast, I sit down with Greta to talk about what it really means to come home to yourself in your 40s and beyond.

We discuss:  

→ Why so many women feel lost in midlife  

→ The deep identity shift no one warns you about  

→ Why more information isn’t what you need, it’s real support  

→ How to stop abandoning yourself just to keep everyone else happy  

→ And how to finally reclaim your power wit...

She was 25, inflamed, exhausted, and ready to give up…

Vivian had tried it all, carnivore, fasting, 24-hour fasts, cutting carbs hoping it would finally “fix” her body.

But nothing worked.

Her weight kept climbing. Her periods were painful. Her skin broke out in hormonal acne. And every day at work as a nurse felt like survival.

Then she got diagnosed with Hashimoto’s and things hit a whole new low.

But during a trip to Thailand, after trying to wear a bikini she’d bought months earlier and hating how she looked and felt…

She said enough is enough.

She joined our program, started nourishing her body, lifting weights, and focusing on metabolic healing and everything changed.

⚡️ 12kg weight loss

⚡️ 12% body fat drop

⚡️ Better energy, sleep, mood

⚡️ Pain-free periods

⚡️ Normalised thyroid markers

⚡️ And the confidence to live life again

No extreme diets. No endless cardio. No starving herself.

Just the right tools and a community that had her back.

If you're feeling stu...

We’re back on the mic! 🎙️

It’s been a minute since we dropped a podcast... and not because we were sipping cocktails on the beach in Thailand (I wish 🤪). 

We’ve been balls deep in finishing the last bit of development for our app (so stoked it's finished and it's fucking amazing we've been getting so much great feedback from clients as well as amazing results), supporting our 28 Day Challenge ladies, and coaching the hell out of our 1-on-1 and group clients. 

Because at the end of the day our clients always come first.

But I finally dragged Craig into another episode (after about 5 false starts and several swears 😂) because this convo is just too important to put off any longer.

If you're:

→ Doing everything “right” and still not losing weight

→ Seeing no change on the scale and ready to give up

→ Thinking your metabolism is broken

→ Confused about why your body won’t change or what the hell you should be doing to see results...

You need to hear this episode.

We dive into...

When Marcelle found us, she was 48 and stuck in a cycle of overtraining, under-eating, and constant pain.

She’d cut carbs. Cut sugar. Lived on almond milk, broccoli, tuna, and green smoothies.

Trained 6 days a week, often fasted.

Barely slept. Binge ate on weekends.

And was told by doctors to “just accept” her endometriosis and adenomyosis symptoms.

💭 She was eating 1200 calories

💭 Doing HIIT, boxing, and cardio

💭 Running on caffeine and stress

💭 Struggling with 3 hours of sleep a night

💭 Living with chronic pain, bloating, reflux, migraines, and inflammation

She felt like she had no control over her body.

She was told to cut dairy and meat. Put on the pill, Mirena, and hormonal implants.

❌ Her digestion was wrecked

❌ Her cycle was debilitating

❌ Her brain fog made it hard to focus

❌ She looked puffy, inflamed, and exhausted

She was doing everything she was told to do.

But none of it was helping.

Until she found us.

✅ We brought her calories up, she now eats 2100+...

Thinking about HRT?

Before you jump on the hormone train, especially if you’re in your 40s or 50s, PLEASE listen to this episode first.

I recorded this with Jay Feldman (@jfwellness), and it’s hands down one of the most important convos I’ve had around perimenopause, menopause, and hormone therapy.

Here’s what we cover (that most doctors aren’t telling you):

⚠️ Why it’s progesterone, not estrogen, that crashes first

⚠️ How estrogen “works” by suppressing symptoms like cortisol but at a long-term cost

⚠️ The real risks of taking estrogen-only or synthetic HRT

⚠️ Why testosterone therapy can backfire by converting into more estrogen

⚠️ How estrogen impacts your thyroid, metabolism, and fat loss

⚠️ Why progesterone (used properly) can be game-changing — but only if your foundations are in place

And most importantly how you can support your body naturally before considering hormone therapy.

If you’re under eating, under nourished, sleeping 5 hours a night, stressed, running y...

I used to think I had a “broken metabolism”...  

Turns out, I just didn’t understand what metabolism actually was.

For years I was tired, cold, bloated, and stuck in a cycle of clean eating, crazy HIIT classes, excessive cardio, and constant restriction then binge eating.  

I thought I was doing everything “right” but my body felt like it was working against me.

Then I discovered a totally different way of looking at health, hormones, and fat loss… 

And everything changed.

In this new podcast episode, I sat down with my friend @katedeeringfitness author of How to Heal Your Metabolism, to talk about the REAL reason so many women feel exhausted, inflamed, and frustrated.

We covered:

→ What metabolism really is (and what it’s not)  

→ How under-nourishment, overtraining and stress cause hormonal chaos 

→ Why your symptoms (like hot flushes, fatigue, and stubborn fat) aren’t “just aging”  

→ The healing power of fruit, dairy, sugar + salt (yep, we said it)  

→ And how to fin...

Struggling with perimenopausal or menopausal symptoms?

Hot flashes.

Mood swings.

Weight gain.

Insomnia.

Low libido.

You’ve probably been told, “It’s just low estrogen.”

And the fix? HRT..

But what if the problem isn’t low estrogen?

What if the real issue is that your metabolism and thyroid needs support — thanks to years of under eating either intentionally through restrictive dieting or unintentionally, stress, and a body that’s been in survival mode for decades?

In today’s episode, I’m joined by the amazing Kitty Martone and we go deep on:

💥 Why just adding estrogen can actually make things worse

💥 The misunderstood role of progesterone (and how Kitty once used 800mg+ a day 😳)

💥 How stress, blood sugar crashes, and nutrient deficiencies trigger your worst symptoms

💥 And why supporting your metabolism is the real key to hormonal balance

If you’ve ever been told “just take estrogen” — or if you’re taking HRT and still feeling like shit — this one is for you.

RESOURCE...

When Isha found us, she was 41, a busy working mum, and completely burnt out from trying to “fix” her body. She was doing everything she thought she was supposed to—fasted HIIT 5–6 days a week, barely eating, and constantly chasing results that never came.

Despite her efforts, she felt exhausted, anxious, and stuck in a body she didn’t recognise. Her PMS was debilitating, she couldn’t sleep, her thyroid was struggling, and her doctor had started talking about perimenopause. Even after discovering the pro-metabolic approach, she swung too far the other way—overeating, gaining weight, and reaching her highest body fat at 35%.

That’s when she found us. And everything changed.

We helped Isha set clear calorie and macro targets, simplified her meals with real food—like juice, fruit, sourdough, and easy-to-digest proteins—and taught her how to train for body recomposition, not just burn calories. We supported her sleep, her mindset, and her recovery so she could see results without bur...