Here’s What’s Actually Happening After 40

Your body changed.

After 40, you cannot keep your weight down like you used to.

The fat around your belly and thighs will not shift.

You are training consistently.
Hitting your steps.
Getting your protein in.
Doing everything “right.”

And still nothing is changing.

You used to be able to tighten things up in a few weeks.
Now it feels like your body has a mind of its own.

You are working harder than ever.
Getting less return than ever.

And you are starting to wonder if this is just what happens after 40.
It’s not.
But your body is no longer responding to the same strategy that worked in your twenties and thirties.

And the more you double down on clean eating and cardio, the more your metabolism adapts.

Why Fat Loss Gets Harder After 40

And Why Doing More HIIT, Cardio and Eating Clean Backfires

After 40, several things start layering together.

Muscle mass naturally declines unless you are actively building it.
Less muscle means lower resting metabolic rate.

Hormonal patterns shift.
Stress accumulates.
Sleep often declines.

Then add years of dieting.

Low calorie phases.
Low carb cycles.
Excessive cardio.
Trying to stay disciplined all week.

When you consistently eat below your body’s needs and you’re under muscled, your metabolism adapts.

This is called adaptive thermogenesis.

Your body reduces energy expenditure to match lower intake.
Resting metabolic rate drops.
You unconsciously move less.
Hunger signals increase.

Calories in versus calories out still applies.

But when output drops and hunger rises, fat loss becomes harder to sustain.

You can still lose weight this way.

But if it happens while muscle is declining and metabolism is suppressed, you end up with:

Lower calorie tolerance
More fatigue
A softer look
Stronger rebound risk

And this is where the restrict binge cycle often kicks in.

You tighten calories.
Push harder.
White knuckle it.
Until hunger wins.
Then it flips.
Overeating.
Guilt.
Restart Monday.

Over time, this reinforces a lower calorie baseline and more volatile hunger signals.

This is why so many women after 40 feel like they have to eat less and less just to maintain their weight.

Not because their metabolism is broken.

But because it has adapted downward.

The solution is not more restriction.

It is rebuilding metabolic capacity.

More muscle.
Adequate fuel.
Strategic strength training.
A structure that supports fat loss without suppressing metabolism.

What You’ll Learn In This Free Training

This is not another generic fat loss class.

This is a structured breakdown of how we help women over 40 restore metabolic responsiveness and lose fat without driving calories lower and lower.

In this live training, you’ll learn:

The Nutrition Switch

How to move from chronic restriction and carb fear to metabolically supportive nutrition that fuels muscle, hormones, and sustainable fat loss.

You’ll understand why protein alone is not enough, how strategic carbohydrates support training performance and thyroid output, and why aggressive calorie or carb cutting slows metabolic rate, sets you up to binge and makes fat loss harder to sustain.

The Movement Switch

Why more long runs, boot camps and HIIT classes are not the answer after 40, and how intelligent strength training increases metabolic rate, improves insulin sensitivity, and reshapes your body.

You’ll learn how much strength work you actually need and how to train to get results training just 3-4 days per week for 45mins to an hour.

The Recovery Switch

How stress, sleep, and training load impact fat loss, and how to structure your week so your metabolism works with you instead of against you.

No detoxes.
No extremes.
No six week shreds.

Just a smarter strategy for the stage of life you are in.

What Happens When You Rebuild Your Metabolism Instead Of Suppressing It

These are not crash diets.

These are women over 40 who stopped dieting and started rebuilding.

Sian, 46

Down 28kgs, built muscle

From chronic restriction 1200 calories, low carb then binge eating.
To eating 2400 calories consistently and leaner
Stronger in the gym
Consistent with food
No more restart Mondays

Training consistently but body not changing

Hashimotos
Stuck for years
Shifted to structured strength training
Lost 15% body fat and built muscle
Improved recovery

Mel, 52

Told age was the problem
Suffering from bloating and menopausal symptoms
Eating clean
Lost 13kgs

Eating over 2000 cals per and 250g carbs

Menopausal symptoms gone

Fat loss is possible after 40.

But the strategy has to change.

Who This Training Is For

This is for women over 40 who:

Are tired of eating less and less just to maintain their weight
Feel stuck despite training consistently and doing everything right
Want to lose fat while supporting their metabolism
Are open to strength training and structured nutrition
Care about long term metabolic and hormonal health
Are ready to stop restarting every Monday

You do not need to be perfect.

But you do need to be willing to change strategy.

Who This Is Not For

This is not for:

Anyone looking for a detox
Anyone chasing a six week shred
Anyone unwilling to lift weights
Anyone expecting results without changing habits

If you are committed to the eat less move more model no matter what, this will likely frustrate you.

Meet Your Host

I’ve worked with over 18,000 women worldwide.

I’ve spoken on national television and been invited to speak on international stages about women’s health and metabolic health.

Over the past several years, we’ve invested more than one million dollars developing a custom coaching system and app built specifically for women over 40.

Craig, my co-founder and husband, is the technical architect behind our app and coaching systems. He is an ISSN certified sports nutritionist and certified body recomposition coach. Together, we’ve built a structured method that combines real world coaching experience with performance based nutrition science.

I created this method because I saw too many capable women blaming themselves for a strategy that was failing them.

Everything I teach in this training comes from real women, real case patterns, and real metabolic data.

Not theory.
Not trends.
Not recycled diet culture.

Just a structured method that works with your physiology.

Your Next Step

During this training, you’ll have the opportunity to book a Free Metabolic Road Map Call.

This is not a generic consult.

It’s a structured metabolic assessment where we:

Assess your current body composition and metabolic health
Identify what is slowing your fat loss
Set realistic fat loss and muscle gain targets

Set customised macro targets based on your goals
Outline a clear 90 day strategy based on your stage of life

You’ll leave with clarity on:

What to change first
What to stop doing
What your body actually needs to become metabolically responsive

This session is valued at $97 dollars.

You’ll also receive additional implementation resources valued at 685 dollars.

Total value: $782 dollars.

We cap these at 15 per week to ensure every woman receives proper support and attention.

Your Next Step

Option 1
Keep tightening calories.
Keep adding cardio.
Keep hoping your body responds the way it used to.

Option 2
Change the strategy.
Rebuild muscle.
Support your metabolism.
Lose fat in a way that actually lasts.

After 40, more effort is not the answer.

Better strategy is.

If you’re ready to understand what your body actually needs now, reserve your seat and join us live.